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Our story

The Beginning of the Journey: HB11

In April 2006, HB Onze was founded, a company dedicated to inbound tourism in São Paulo. From the beginning, its founders had a clear entrepreneurial vision, recognizing and capitalizing on the potential of business and leisure tourism in the city and surrounding region. This recognition marked the beginning of detailed market research, with the aim of deeply understanding customer needs and expectations. Based on this information, the challenge was clear: implement these ideas and turn them into reality, a challenge that the company faces and overcomes daily.

Name and Inspiration: HB11

The name HB Onze is derived from a biblical reference, symbolizing the principles of faith that guide the company. Driven by this ideal and by the conviction in the existence of something great and immeasurable, we believe that the practice of these principles would lead us to accomplish what for many would seem impossible. For us, it was only a matter of time before our dreams and ideas materialized.

WHO WE ARE

Meet the founders

At HB11, our strength comes from our team, a diverse group of professionals who are passionate about what they do and committed to providing the best possible experience for our customers. Our team is made up of tour experts, certified guides, experienced travel planners, and customer support, all dedicated to making every tour memorable.